Jesse B. Lucero

Jesse B. Lucero stands at the intersection of marketing innovation and entrepreneurial vision. As founder and CMO of VTM Advertising, he brings diverse expertise from his background in banking, real estate, and renewable energy sectors.

His professional journey took a pivotal turn when he met Kelly Bonnell Lucero (Kelly Bishop) during his tenure as Marketing VP for a Las Vegas real estate franchise. Together, they've created a formidable business alliance. Jesse helms Rustic Elegance Magazine as his primary venture, serving Fortune 200 clients, while co-owning Rustic Elegance Montana and Rustic Elegance Nevada Living. Additionally, he oversees marketing and technology operations for Montana Legacy Insurance.

A technology enthusiast with a keen interest in AI solutions and renewable energy advocacy, Jesse balances his professional achievements with his most cherished role as a dedicated husband and father. This foundation of family values informs his leadership approach, establishing him as a respected figure across the industries he influences.